E.E.A.T is an acronym which stands for Experience, Expertise, Authoritativeness and Trustworthiness. It’s a simple set of guidelines that Google uses to determine whether they can trust a piece of content, the website it’s surfaced on and the person who wrote it. E.E.A.T has become increasingly important when writing content

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Using E.E.A.T to compound your SEO

Common problems plague all ecommerce store owners. Your product data is your holy grail - without it, you can't run your business. Inaccurate or poorly managed product data can cause a frustrating customer experience, wasted resource and time on behalf of your ecommerce team, and more importantly, costs you and

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Why you need a PIM system for your Shopify store

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