hampers.com

Transforming a high-risk move into a market-leading SEO advantage.

How a brand facing significant SEO risk was able to turn this into a commercial growth engine and become an industry leader over the course of 18 months.

The brief.

Clearwater Hampers (hampers.com) approached us with a major strategic challenge - they were considering moving from their long-established domain (hamper.com) to a new one (hampers.com) but had significant concerns about the SEO implications. They needed clear, confident guidance on whether doing this was viable, and if so, how to do it without destroying their organic traffic.

Our role.

We led a full audit assessing the SEO risk and the opportunity of the processed domain move. Once the decision was made, we took point on the technical planning and execution of the migration - partnering directly with their in-house developers to ensure everything was implemented to the highest standard.

Following the successful migration, we developed and implemented a new content and keyword strategy that expanded their reach across seasonal, high-intent queries. We also resolved a long-standing complex HubSpot integration issue that had stumped three prior agencies, turning the CRM into a properly functioning sales and marketing asset.

The impact.

The results were immediate and transformative. The site saw significant uplift following a site reconsideration during an algorithm update - right in time for the peak season. Over the following several years we continued to deliver content and SEO sprints that pushed the site to the top of the search results for commercially valuable terms like "christmas hampers", "gift hampers", etc.

Why it matters.

This wasn't just a successful migration - it was a replatforming of the business' digital future, one that turned search into their primary driver of commercial growth. It also demonstrated our ability to execute the kind of complex, high-risk technical SEO projects that most agencies shy away from - and win.