Ventrica

Turning SEO into a commercial growth engine.

How a brand stagnating in organic search reclaimed strategic visibility - and doubled organic performance in six months.

The brief.

Ventrica, a leading UK-based customer service outsourcer, came to us mid-rebrand with one goal; make SEO work as a true commercial channel. Visibility was stagnant, the CMS was outdated, and the site no longer reflected their proposition. More than traffic - the business needed search to drive qualified leads and support a revised sales pipeline.

Our role.

We weren't brought in to "tweak a few keywords". We were brought in to own the search strategy end-to-end, and make it count commercially. We:

• Led SEO strategy across a full site rebuild, migration and brand relaunch
• Architected a new page structure designed around commercial intent
• Advised on CMS setup, sitemap design and technical SEO from day one
• Delivered workshops to align internal stakeholders around the plan
• Launched a new content engine focused on authority, not just volume

The impact.

The results speak for themselves:

• 100% organic traffic growth in just six months
• 20% year-on-year uplift, despite a challenging market
• Organic now supports core pipeline generation - not just top-of-funnel fluff
• Site performance and content relevance transformed
• SEO now sits at the table - not on the sidelines

Why it matters.

This wasn't a content refresh or metadata tidy-up. It was a strategic intervention designed to put organic growth back on the boardroom agenda. For a business transforming their market positioning, that matters.

And we're just getting started.