Domain Migration

We became involved with Clearwater Hampers in 2020, initially in the form of performing an audit over the viability of moving from a very established domain ( to a new domain that the brand felt was better positioned to support the evolution of their brand over the next five years.

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Our initial remit was around a domain migration from a very established and authoritative domain in the industry to a new, three letter TLD. Extensive due diligence needed to be done not only over the potential effects of the move, but also around the background and history of the new domain.

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