Why AI matters for your content marketing strategy & the pitfalls to watch out for

  • Home
  • Blog
  • Why AI matters for your content marketing strategy & the pitfalls to watch out for
Published in SEO on November 11, 2023
Author Jack Bird

Unlocking success with the power of precision AI content strategies

Although content forms a fundamental component of any SEO strategy, generating it can be a daunting task. When you’re short on time and in need of results, Artificial Intelligence (AI) tools like Chat GPT can streamline processes, analyse vast datasets rapidly and deliver actionable insights, allowing you to make informed decisions about what to write swiftly and efficiently. But how central has AI become in your content marketing strategy and have you found the time to unlock AI’s full potential for optimal results? Let’s dig into the issue.

What role can AI play in content marketing?

If you work in digital marketing, you’ll know that staying up-to-date with the latest technology is one of the unwritten rules for enhancing your team’s capabilities and driving results. In 2023, Artificial Intelligence (AI) emerged as a game-changer. It’s the secret weapon that empowers marketing teams to enhance the efficiency and effectiveness of their content and SEO strategies.

By leveraging AI tools in content creation, you can automate tasks such as topic ideation, keyword research, and even generate articles and blog posts. This not only accelerates the content production process but also ensures a consistent and data-driven approach.

Moreover, AI-powered analytics can provide valuable insights into audience behaviour, content performance, and emerging trends, enabling you to tailor your content strategy for maximum impact. As AI continues to evolve, its integration will likely become even more indispensable, offering businesses a competitive edge in the dynamic landscape of digital marketing. But using an AI-led content strategy is not without risk.

What are the risks of relying on AI for content generation?

If you rely too much on AI, there’s a risk of your content just fading into the background and becoming predictable. That’s because AI, as smart as it is, can find itself stuck in the comfort of its own patterns, following the same formulaic routine time and again. Or worse, standing out like a sore thumb because the content generated solely by AI often lacks the human touch – that personal, empathetic connection that really resonates with people.

Along that same line of thought, AI might not fully grasp the tone of voice you’re aiming for, and it might bypass having a decent sense of humor altogether so your target audience will feel that something’s a bit off, which isn’t good for your brand. It means that when using AI writing tools, it’s essential to review and edit the generated content to ensure the final output meets your standards.

There’s also an ethical twist to relying on AI generated content alone. In its quest to learn, AI can unintentionally absorb biases from its training data. This can result in content that inadvertently favours one group over another. So if you don’t want your content stirring up trouble or perpetuating stereotypes, keeping a watchful eye on ethical concerns becomes crucial.

AI relies heavily on the information it’s been fed. If that data happens to be inaccurate or outdated, your content could become a source of unintentional misinformation. It’s like having a friend who gives you outdated advice – well-intentioned but not exactly reliable. The strength of AI lies in its ability to analyse and interpret data, but it’s only as good as the inputs it receives. So, for an AI-led content strategy to truly shine, the information it’s working with must be current, reliable and aligned with the ever-changing landscape of your audience’s preferences and industry trends. Tailoring your AI enabled content strategy to meet the unique needs of your audience can be a transformative approach if you’re seeking to elevate your digital presence.

How customising your AI content strategy can enhance its impact

Customising an AI content strategy involves fine-tuning the algorithms to better understand and respond to specific user behaviours, preferences and trends. This personalised touch allows businesses like yours to craft content that resonates on a deeper level, fostering stronger connections with your target audience. The result is a more engaging and relevant user experience, where content feels tailor-made, creating a digital experience that feels uniquely yours.

When coupled with the expertise of a digital marketing agency, like ours, the impact of AI takes on a new dimension. We’re here to optimise every aspect, offering a helping hand as much or as little as you need. Whether it’s setting up and fine-tuning a customised AI solution tailored to your unique needs or providing a masterclass infused with specialised knowledge and strategic insights, our role is to not just complement your customised AI content strategy – it’s to amplify it.

Together, we can create a dynamic synergy where technology meets human insight, ensuring that your tailored content strategy aligns seamlessly with your broader marketing goals. Get in touch with our team to learn more.

Improve my content strategy for better results

Jack Bird

Managing Director

Having worked in the SEO industry for over four years and successfully grown sites both as personal projects and for clients, Jack is a seasoned SEO and specialises in producing content at high velocity to drive traffic. Jack is also a classically trained pianist and still plays in his spare time. A leading expert on Plytix PIM, there’s very little Jack doesn’t know about product information and how to manage it!

December 3, 2023

Maximising local SEO: A guide for business owners & marketers

While each local business is unique, nearly all of them need to be found online. So it makes total sense that understanding the fundamentals of local SEO and making it your strategic ally is not just a game-changer; it’s the key to unlocking online visibility for your business.

Read More
October 15, 2023

Using E-E-A-T to supercharge your SEO

E-E-A-T is an acronym which stands for Experience, Expertise, Authoritativeness and Trustworthiness. It’s a simple set of guidelines that Google uses to determine whether they can trust a piece of content, the website it’s surfaced on and the person who wrote it. E-E-A-T has become increasingly important when writing content over the past few years.

Read More